Crooner Rihanna's Fenty Beauty Line Rakes In $72m In A Month

Rihanna's Fenty Beauty line achieved a major instant success due to the quality of her product. The 29-year-old star's line of cosmetics earned her a whopping '$72 million in media value in one month after it launched.  As WWD reports, her brand racked up invaluable earned Media Value, a marketing metric that evaluates the worth of a product in social terms and in a short period of via IFTTT