Nivea Deodorant Advert Brouhaha

An advert for one of Nivea’s most popular products has been described as racist by Facebook users. The advert shows a woman with black hair and her face away the camera, along with the words: ‘White is purity’ written in blue capital letters.The official Nivea page has been liked by 19 million people and often shares advert campaigns.Blasted online as ‘a problematic slogan by a prominent via IFTTT